Custom Search
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Post link while commenting!

To post a link in comment box is very important issue while you are thinking for back linking or trying to increase page rank.

Post link while commenting!


To post a link in comment box just follow the piece of code. You just need to insert the code in comment box.


<a href="URL">Title</a>
Replace the URL with the URL of the site you are linking to and replace the Title with the title what you want to see.

Hope this will server the purpose.


What is Blog Marketing?



Blog Marketing is one of the techniques of Internet Marketing thru Web Blog. Businesses have been able to really power their online appearance by implementing a Blog into their Website. Usually, Corporations use Blogs to create a dialog with customers and give explanation of their products and services.



Blogs have become the next generation marketing tool. Lots of Organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to collect feedback and to make sure products meet the requirements of users.

For example, it has been colleted some Companies Blogging Policy from BlogMarketingBook as stated below:

Opera's Blogging Policy
Opera, a web browser company, has decided that the best way to control what their employees blog about is to simply trust them to do the right thing and be smart. Their blogging policy is open and fair, with key points such as:

1. Share your thoughts
2. Be active
3. We're not your mama
4. Don't give away the farm
5. Check your sources
6. Our friends are your friends

This refreshing blogging policy is great at laying down the lines (don't share secrets) but also empowers employees to be individuals, to take risks and to represent the company.
Too many companies these days are doing the exact opposite: mistrusting employees, firing them when they mis-step in any way and even forbidding them from blogging.
Smart businesses that actually want to value their employees can learn from companies like Opera. 

Thomas Nelson Blogging Policy
Thomas Nelson is one of the larger publishers in the world, so it was refreshing when they became one of the first companies to publicly post their blogging policy. In fact, the feedback they received on their first policy was so great that they updated it to the following one:
Thomas Nelson Blogging Guidelines
At Thomas Nelson, we want to encourage you to blog about our company, our products, and your work. Our goal is 
  1. To raise the visibility of our company,
  2. To make a contribution to our industry, and
  3. To give the public a look at what goes on within a real live publishing company.

So, it can be say that Blog Marketing is a new dimension for Personal/Corporate communications which is absolutely essential for business success.



How to Write SEO Friendly Post?


Writing SEO friendly post or article is an ordinary but effective blog promotional issue. While writing for readers then bear it mind to consider the web crawlers SEO friendly format implementing in the post to drive regular traffic in blog.

  1. Choosing right keyword: Research about the targeted keyword before to start writing any article. Getting regular visitors to the post targeted keyword is one of major issue. Use Google insight for search to see what the world is searching for.
  1. Multiple uses of keyword in multiple positions: Using the targeted keyword multiple times in post is also an important tip to write SEO friendly post. Must use the targeted keyword (Example: write SEO friendly post) in the post title, headline of sections, first of the paragraph & in sentences.  Even start the post mentioning the keyword beginning of the sentence as well as use it as the last word of the article.  
  1. Linking issues: Search engine consider the words or phrase linked to the post & the linked word should according to the targeted or researched keyword. Always use reliable source of information as reference in the post. Link to others bloggers, Wikipedia, Google, Yahoo, and Bing.     
  1. Categories blog content thru tag: Tags are usually the internal links to other post & pages on the blog. Tags help organize the blog both for human & search engine to find what they are looking for.
  1. Other SEO terms to consider
      1. It should be use sub head line in post when possible & applicable using related keywords in them. The post headline is already in h1. Sub-headlines lead to <h2> to <h6>.
      2. It should be highlight certain words with bolding & italics which is a little significance for SEO. It can be use <b> or <strong> tags for bolding & <i> or <em> tags for italic a certain word.  

Remember, content is the king, don’t mess up on this issue! And make a classic outline of the content through dividing content in introduction, main content, and conclusion. With SEO, it is being helped the search engines to index the content better. Just we need to wait & start observing benefits after writing SEO friendly post.    

No doubt, these are not all tips to write SEO friendly post. Sharing your view on this issue will be appreciable.

How to Active or Deactivate Podcast Service in Feedburner ?



What is Pod Casting?

Pod casting is a very useful service of feed burner. A Podcast is a feed containing a audio/video/pdf file which you have published in your blog posts. The feed delivers these files to a client like iTunes which then starts downloading the file to your PC. You can then transfer them to your iPhone, iPod, PDAs, Cellphones so you can listen to them on the move.


Podcast Service Activation/Deactivation in Feedburner:

To activate or deactivate pod casting service in feed burner follow the instructions.   

  1. Login to Feedburner account.
  2. By clicking ‘FEED TITLE’ enter in feed services.
  3.  Under ‘Optimize’ tab click on ‘SmartCast’.
  4. Bottom of this page, there is a option to activate or deactivate the pod casting service.