Blog Marketing is one of the techniques of Internet Marketing thru Web Blog. Businesses have been able to really power their online appearance by implementing a Blog into their Website. Usually, Corporations use Blogs to create a dialog with customers and give explanation of their products and services.
Blogs have become the next generation marketing tool. Lots of Organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to collect feedback and to make sure products meet the requirements of users.
For example, it has been colleted some Companies Blogging Policy from BlogMarketingBook as stated below:
Opera's Blogging Policy
Opera, a web browser company, has decided that the best way to control what their employees blog about is to simply trust them to do the right thing and be smart. Their blogging policy is open and fair, with key points such as:
Opera, a web browser company, has decided that the best way to control what their employees blog about is to simply trust them to do the right thing and be smart. Their blogging policy is open and fair, with key points such as:
1. Share your thoughts
2. Be active
3. We're not your mama
4. Don't give away the farm
5. Check your sources
6. Our friends are your friends
This refreshing blogging policy is great at laying down the lines (don't share secrets) but also empowers employees to be individuals, to take risks and to represent the company.
Too many companies these days are doing the exact opposite: mistrusting employees, firing them when they mis-step in any way and even forbidding them from blogging.
Smart businesses that actually want to value their employees can learn from companies like Opera.
2. Be active
3. We're not your mama
4. Don't give away the farm
5. Check your sources
6. Our friends are your friends
This refreshing blogging policy is great at laying down the lines (don't share secrets) but also empowers employees to be individuals, to take risks and to represent the company.
Too many companies these days are doing the exact opposite: mistrusting employees, firing them when they mis-step in any way and even forbidding them from blogging.
Smart businesses that actually want to value their employees can learn from companies like Opera.
Thomas Nelson Blogging Policy
Thomas Nelson is one of the larger publishers in the world, so it was refreshing when they became one of the first companies to publicly post their blogging policy. In fact, the feedback they received on their first policy was so great that they updated it to the following one:
Thomas Nelson Blogging Guidelines
At Thomas Nelson, we want to encourage you to blog about our company, our products, and your work. Our goal is
Thomas Nelson Blogging Guidelines
At Thomas Nelson, we want to encourage you to blog about our company, our products, and your work. Our goal is
- To raise the visibility of our company,
- To make a contribution to our industry, and
- To give the public a look at what goes on within a real live publishing company.
So, it can be say that Blog Marketing is a new dimension for Personal/Corporate communications which is absolutely essential for business success.
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